Porters Five Forces: Non-Conventional Energy

Porters Five Forces: Non-Conventional Energy The Suzlon story being in 1995 with just 20 people; and in a little over a decade has become an epic. A company of over 13000 people, operations across the America, Asia, Australia and Europe, fully integrated manufacturing unit on three continents, sophisticated RD capabilities and market leadership in Asia, ranked 5th in terms of global market share. The seeds of the idea that became Suzlon were sown by Mr. Tanti venture into the textile industry just as began in its booming years. Faced with soaring power costs, and with infrequent availabilities of power hitting his business hard Mr. Tanti looked to wind energy as an alter native. His first brush with wind energy was as a customer, having secured two small- capacity wind turbine generators to power his textile business. The company registered revenues of INR 12 Crore in the first year, and has since achieved consistent growth, registering revenue of USD 1,405 in FY2008- just a decade after inception. The company went public with a highly successful IPO in September 2005. The issue was oversubscribed over 46 times, and led Suzlon to rank amongst the Top- 25 Indian corporations in terms of market- capital. Today Suzlon is being ranked the 5 leading wind power equipment the manufacturer with a global market share of 7.7%. The company seized market leadership in India over 2,000 MW of wind turbine capacity in country. The company adopted innovation at the very core of its thinking and ethos. Suzlon combined this with another visionary step full backward integration of the supply chain. Suzlon by this approach has developed comprehensive manufacturing capabilities for all critical components in our wind turbines bringing into play economies of scale, quality control, and assurance of supplies in an increasingly supply restricted market. Taking this focus forward, Suzlon acquired Hansen Transmission of Belgium in 2006. The acquisition if the world second leading gearbox marker gives Suzlon manufacturing. Suzlon RD strategy brings emphasizes the need to lower the cost per- kilowatt- hour, in order to create ever more competitive technology and products. This step has success in the rapid global expansion of Suzlon business with orders from Australia, Brazil, China, Italy, Portugal, Turkey and the U.S.A We have set forth to fulfill the vision of company as global as the wind. Starting as unknown player in a nascent industry in India, Suzlon grew to become the leading player on India wind power stage, and from there has grown to rank among the Top- 5 wind turbine manufacturers in the world. Mission of Suzlon Moved to towards the state where being a socially and environmentally responsible citizen is integrated within all our day to day to day business processes. Establish a truly Indian company producing Windmills with Technology suitable for India and to manufacture and market in our own brand name. Mission Minimum 20% Net Margin Minimum 50% Asian market share Minimum 60% Indian market share Minimum 25% Global market share Minimum 40% Growth Vision of Suzlon Suzlon is today a major force in the global wind industry, from human beginnings in 1995, to ranking 5 worldwide, with 7.7% of the global market share in just over a the decade. Already among the top five, Suzlon vision is to be a technology leader, to be among top 3 wind energy companies in the world by leveraging technological leadership and commercial acumen to exceed customer expectation and most respectable brand which grows fast is the most profitable company employing the best team in the sector. Vision Statement:- To be the technology leader in the wind energy industry. To be among the top 3 wind energy companies in the world. To be the most respected brand and preferred company for all stakeholders To be the best team and best workplace. To be the fast growing and most profitable company in the sector. COMPANY PROFILE SUZLON ENERGY LIMITED- OVERVIEW Suzlon Energy Limited traces its roots back to 1995, when the company took its first step on renewable energy stage with its incorporation. Suzlon began journey to the forefront of the wild energy industry with a small but significant project to supply wind turbine generators for a 3.34 MW wind farm project in Gujarat, India. In little over a decade, Suzlon has grown to rank as the world 5 leading and India the and Asia leading manufacturer of wild turbine, with over 2000 MW of wind turbine capacity supplied in India and across the world of USD 675 million, CFS FY 2006, with current order book exceeding USD 1.7 billion. Technology- Suzlon today develops and manufactures technologically advanced, high-performance and cost- efficient wild turbine, to meet the diverse need customers all around the world. In India, Suzlon offers customer end-to-end wind energy solutions, including wind resource mapping site identification, site development and installation, and finally operation mainten ance services. This allows Suzlon to offer Indian customer economies of scale, and eliminates the need for customer involvement in the complex process of wind far m development. Wind farms- Suzlon has developed and impletion several large-scale wind farms throughout India the integrated solution approach. The principal advantage of this approach is the economy of scale: the larger the wind farm and more the number of WTGs- the lower the infrastructure cost per-wind turbine. Similarly, larger project have lower operation and maintenance costs per kWh due to the efficiency obtained in managing a larger wind far m. Among Suzlon many large project are: The Kutch Wind Farm, Gujarat: Asia largest wind farm developed and operated by Suzlon, it has more than 750MW of wind power Capacity, already installed, furthers capacity addition is in progress. This wind farm comprises of Suzlon time tested wind turbines of 600kW, 1250kW, and 1500kWCapacity. The Dhule Wind Far m, Maharashtra: The Dhule wind farm is Asia second largest wind farm with an installed capacity in excess of 675 MW. This wind farm comprises of Suzlon time tested wind turbines of 600kW, 1250kW and 1500kW capacity. New Products- Suzlon aims to drive global market share growth through expanding its product line with models customized to meet customer need as well as specific wild regimes, as seen in the new S52 600 kW and S82 1.5 MW wind turbine models. In addition to this, Suzlon aims to improve the cost efficiency of generating power from wind through technology enhancements, and optimizing locations and sitting, to the end result of maximizing power generation while driving down the cost of power generated from the wind. Technology integration- Suzlon as an developer of WT Gs has developed design, development and manufacturing capability for all major components, development and manufacture of rotor blades, turbine, and tubular towers, control equipment and Nacelles covers. The company has implemented a far reaching backward-integration strategy that has brought the manufacture of all critical components in-house. Today the company, in association with subsidiaries, manufactures rotor blades, tower, nacelle covers, generators, gearboxes and all other critical components in its value chain. The QA department at Suzlon not only takes measures about the quality control i.e. the product is good or bad, accepted or rejected, but it gives assurance to the customer for the quality electricity production backed by revenue generation. Regular audits are also conducted by QA inspectors at various sites for the scrutiny of tools, equipments and processes. Suzlon backward integration strategy is driven from the point of view of increasing in-house manufacturing and allied capabilities leading to lowered WT G costs, greater quality assurance, and a secure Supply Chain. While Suzlon looks to vertically integrate, the company is also pursuing a distributed manufacturing strategy with dedicated manufacturing facilities set up at key locations across the world to supply and service international high growth markets. Today, Suzlon has facilities in Belgium, China, India, and the United States manufacturing everything from components that go into turbine, to complete wind turbine generators, and supply markets around the world. Suzlon integrated wind turbine manufacturing facility in Tianjin, China; and rotor blade manufacturing facility in the Pipestone, United States are geared to support these high growth regions with dedicated delivery capability, enabling a flexible to the local markets, and lowered logistics costs. Suzlon today develops and manufactures technologically advanced, high- performance and cost- efficient wind turbines. These services are developed to specifically meet the diverse need of customers all around the world. Suzlon offers customers end to end wind energy solution, including wind resource mapping, site development and installation, and finally operations maintenance services in India. This allows Suzlon to offer Indian customers economies of scale, and eliminates the need for customer innovation in the complex process of wind far m Development. Suzlon order book position is a reflection of its strong market position and consistency in delivering to their customers. The order book stands at around USD 4,335 million. Suzlon domestic order book position is for a capacity of 441 MW and international orders For 3,726 MW. Suzlon primary customer s in India include companies that have manufacturing facilities with high power consumption. These companies have high profitability and seek investment opportunities with stable returns. In India, Suzlon casters to leading corporate houses like the MSPL Limited, Bajaj Auto Limited, Tata Group and Reliance, to name a few. Suzlon has driven a focused effort to make wind turbine more reliable, consistently delivering availability rates to customers, beating global standard higher than 95% on an average. Suzlon has set new standards with record breaking contracts that have been signed with top wind companies around the world. Majority of the orders have been signed with top wind energy compa nies in the state. Suzlon Wind Energy Corporation has signed agreements with Edison Mission Group (EMG) of Irvine, California and after repeat orders EMG holds more than 630 MW of Suzlon wind turbine capacity in the United States. Similarly Suzlon relationship with John Deere Wind Energy (JIDW) started with its investment in several Minnesota wind power projects, but quickly expanded to Texas and recently Missouri. Suzlon has successfully entered the Chinese Market, which is one of the world fastest growing economies, with five important contracts with a total of 233.75 MW, of which 12 MW ar e installation and 221 MW are planned installations in 2007. A contract with Australian Gas Light marked Suzlon entrance into the Australian Market. Another key high-growth wind energy market Suzlon has entered into is Brazil though a contract signed with SIIF Energies do Brazil Ltd. The project is poised to double Brazil current installed capacity of 200 MW. Suzlon has adopted an innovative ap proach to its value chain, enabling the company to deliver customized solution to a variety of needs across the world. Suzlon has developed a fully integrated value chain with control over all critical components- gearbox and generator technology, to tower, rotor blades and in the end complete wind turbine. India, the world 5th largest market of wind energy is Suzlon largest Asian market and a critical hub for manufacturing. The Suzlon group head quarters is situated at Pune, in Maharashtra. State-of-the-art research and development centers, manufacturing facilities, wind farm projects, training campuses and a network of offices are spread across India. Suzlon has been the market leader in India with more than 4400MW of installed wind energy projects in 8 states. In India wind energy sector, Suzlon has maintained its No. 1 position with the highest year-on-year market share since 10 consecutive years. In FY 2008-09, Suzlon had a market share of more than 50% in the Indian market. Suzlon has grown its cumulative installed base by 400% in the last 5 years since FY 2004-05. Key Customers Suzlon revolutionized the wind energy segment in India with its unique end-to-end solutions. This hassle-free business model has enabled over 1300 customers from a variety of industry sectors and regions within India to invest in the wind energy sector with ease and confidence. Suzlon customers in India include small, medium, large scale businesses, private and public sector companies, power utilities, independent power producers (IPPs) and even high net worth individuals (HNI). Many of these customers do not have prior exposure or expertise of the power sector. But they clearly saw a big opportunity in the power generation business in a fast-growing, energy-starved market like India. Suzlon supported them with its proven technology, expertise and the comfort of end-to-end solutions to help them harness this opportunity. Following is a list of some key customers who have relied on Suzlon experience and expertise for their wind energy projects. Porters Five forces model Bargaining Power Of Supplier Is It difficult or costly for Suzlon to switch to another supplier? Towers are very costly as it accounts for 26.3% of the total cost and its partial demand is met by in house production but in that it is going for expansion by year 2009, but upto that time it has depend upon other supplier, the cost of rotor blades account for 22.2% and for the rotor blades its complete demand is met by in house production located in India, China and U.S so for that it does not have to depend on any supplier. Gear box manufacturing costs 12.9 % and also it is manufacture by only two companies and from that one is acquired by suzlon itself but for the partial demand it has depend on only one supplier so in this case bargaining power of supplier is high. In the case of generators there are many manufactures and also many companies are specialized in it. Moreover it account for only 3.44% of the total cost and in yr 2009 it is going for expansion so in this case bargaining power of supplier is moderate to low. Thus overall we could say that the switching cost is modera te to low. Demand Supply Gap:- According to Tulsi the major challenge face by the wind power industry is not the market but the short supply of the products. Also GEs order book is full for the year 2008, 09 and also half year of 2010. Thus clearly there are certain inputs are in short supply. Gear box :- Acc. To CEO with gearbox its not as easy to increase capacity as it is with other components. You need a lot of equipment, from gear cutting machines to heat treatment facilities that may it is a very capital intensive business. So increasing capacity involve a huge investment compared with, say, blade manufacturer and that take time. Thus there is clear pressure in the Gear box manufacturing facility. But the company has acquired Hanson ltd so partial demand is met by suzlon itself and also it is going for expansion so for only partial demand it has depend on other supplier so there is a less problem of short supply of gear box for suzlon as compare to other producers. Rotor blades :- A crucial component requiring sophisticated production techniques, global supply is dominated by independent blade maker LM Glasfiber, which has about 27% of the market. All the major turbine manufacturer apart from GE energy and RE power produce most of their own blades. But suzlon is going for capacity expansion by 2009 so for that it does not have to much rely on other supplier. Hence the bargaining power of the supplier could be considered moderate to low. Generators:- Supplied to the wind industry by a number of large companies such as ABB and Siemens, and dedicated supplier like Gamesa and suzlon . No signs of a shortage of supply. And also suzlon going for capacity expansion by 2009 so most of the demand is met by itself. Thus the bargaining power of the supplier is low. Tower:- There are many manufacturers of the towers in India and also across the world as it does not need high precise engineering as in the case of gear box. And in tower also it is going for capacity expansion so for that also it do not have to rely on other suppliers. Thus we can say that the bargaining power of the supplier is Low. Controllers:- The controllers are made by many industries so it is not the key issue for the company. In this case the bargaining power seems low. Thus the overall we could see that the bargaining power is moderate to low. Whether it makes good economic sense for the industry to integrate backward? The cost of the switching is low to the products it can be proved from the above graph. So the buyers can easily move from one company to another company. The number of buyer is small volume is high In the case of big wind turbine manufactures they do not take order of less than 750kw which is considered to be a big amount by most of the suppliers. Thus the client buying the turbine are important to the wind turbine manufactures. Thus the bargaining power of the buyer is generally high in case of particular customer. Also there is strong demand from the buyer which could be seen from the strong growth rate of the company. Thus we should take advantage of both and we would obtain average of it i.e moderate. Buyer demand is weak or seller are scrambling to secure the market: The cumulative growth rate of the industry is around 25%. Thus it could be considered it is an high growth rate industry. Thus the buyers demand is high. In case of seller it is found that the challengers and its few challengers are only increasing their market share where as small or mid size companies are scrambling to secure the market. Thus in this condition the buyers bargaining power could be considered moderate. Buyer are well informed regarding the prices, costs and products The customer are well informed regarding the products of suzlon; they can directly go to the companys website and get the required information of the product. In case of prices they are not shown at the website at the same time while contacting to the company person also they give round about prices of the wind turbine. In case of total costs of wind turbine it largely dependent on the land acquisition cost, set up cost, logistics cost etc and hence it is very hard to get exact cost. In this case the buyers bargaining power could be considered moderate. Buyer cannot easily go for backward integration There is a low threat in integrating backward for the company which have not been up till now in this particular industry because of following factors High Entry barriers: only to set up a gear- box manufacturing plant it takes more than 100 million dollars. To set up a rotor blades plant of 350 sets it take an investment of 35 crores. So like this all the other parts like tower, generator, panel etc also required huge investment. So there is not easy for any buyer to go backward. Unavailability of skilled labor: The skilled labor in this industry is not adequately available as per the Vestas CEO. Thus in this case it seems that the buyers bargaining power because of skilled labours and high entry barriers is low. Thus overall the bargaining power of buyer could be considered to be between low to moderate Threat of new Entrants into the Industry Brand Preference : There is a clear brand preference in the wind energy industry it could be understood by the market share of the company. The market share of Suzlon is 48%, Enercon is 27.6% and NEG- Micon it is 11.9 %. Thus overeall there are 3 companies which shares 87.51 % of the industry, Even in the remaining 12.5 % 5.54% is of Vestas. Thus the clearly the customer have brand preference of this four companies compare to other brand . Thus for new competitors the threat to enter the industry is high. Exit barriers : Exit barriers in this Industry are very much high because it required a huge investment to start the business and the payback period is also long about 8 years. So for every player its not easy to exit from this highly capital intensive Industry. So due to that the threat from new entrance is low. Capital Requirement: The capital requirement in the wind turbine industry is very high. To set up manufacturing facilities of rotor blades set of 350 set is 65 crores. Similarly to set up a gear box unit it requires 100 million dollars. Thus the potential entry of the new company is low. Access to distribution channels: all the companies are using direct distribution channel, hence it is not possible for a new entrants to access the distribution channel of other company. In this case also the potential entrant is low. Regulatory Policies Government Regulation of Energy Markets: clean energy companies are highly dependent on government subsidies and support to bring in revenue, given that oil, coal and nuclear are cheaper, well established energy sources and hold oligopolistic control over the world- wide energy market. Given this dependence on the government, many environment and social movement are focusing on pressuring the government to pave the way for a transition to renewable. Furthermore, many government endorse local renewable as an alternative to foreign fossil fuels, in an attempt to create energy independence. Government support of renewable is taking place on local, national and global scales. In this case the entry of the potential entrants is high. Tariffs and international trade restrictions: The international trade and tariffs are supportive thus the companies are benefited from it. The government through out the world are giving high incentives to this industry. Thus in this case because of supportive nature to encourage this industry the threat from the new entrants is moderate. Thus overall the threat from new entrants is from low to moderate. Rivalry in the same industry Oligopoly market: suzlon is market leader in wind energy having 48% stake followed by enercon having 27.6% and than NEG-Micon with 11.9% stake. So if one company change its strategy than it is immediately followed by other companies. So from that we can say that rivalry among competitors is strong. Differentiation: suzlon has differentiated itself and got the benefit of vertical integration through backward integration in terms of in house production that is done by its own subsidiaries and in the form of services having end to end solution that is from selection of sites to setting a wind farm according to the requirement of the customer. So from this we can say that the rivalry among competitors is moderate to low. In this case the threat from substitute product is between medium to high.But the operating cost is higher in the substitute product compare to the wind power. Also the procurement of the raw material is an important factor for the company like Bagasse co-generation, Biomass gasifier and wate-to-energy. Where as in case of small hydro power and solar photo voltaic the cost is higher than the wind turbine. Thus the overall we could say that the wind turbine is a unique product and the substitution from the substitute product is low. Thus overall threat from substitute product is b/w Medium to high.

Flannery O’Connor and Working-Class Literature :: Biography Biographies Essays

Flannery O’Connor and Working-Class Literature Although Flannery O’Connor could not herself technically be called a member of the working class, the majority of her characters exist as â€Å"good country people† or those who have been displaced from the city to the farm. Whatever the situation of the characters, rural, working-class life is nearly always the focus in her work. Just a few of the critical elements of the working-class genre that O’Connor offers in her pieces include: a show of the many differences between classes, chiefly the ideas that working-class people are happier in their station in life and also experience less loneliness than those of the upper classes, and a heavy focus on the authentic dialogue of the southern working classes. She employs these elements expertly in her work. O’Connor’s texts often address the differences between the working classes and the â€Å"owning† classes. In their article, "Toward a Theory of Working-Class Literature," Renny Christopher and Carolyn Whitson comment that â€Å"working-class culture does not celebrate individuality. It instead recognizes the interdependence of units of people: family, community, friends, unions† (76). O’Connor confirms the benefits of community that the working class offers by showing upper-class loneliness. In â€Å"Good Country People,† the farm owner’s well-educated daughter is very depressed and lonely but chooses to be so. When her mother and she walk the fields together, the daughter’s â€Å"remarks were usually so ugly and her face so glum.† She rigidly interacted with her mother, not showing any signs of family, community or solidarity with her at all. She informs her mother, â€Å"if you want me, here I am – LIKE I AM† (274). There is no willingness to commune. Loneliness is also shown among many other middle-class characters in O’Connor’s work – the farm owner in â€Å"The Displaced Person,† the teacher Rayber in â€Å"The Barber,† and Mrs. Turpin in â€Å"Revelation† are some additional examples. Christopher and Whitson claim that â€Å"working-class culture has its own exceptional people who do not choose to leave their culture.† O’Connor’s pieces support this idea. Often she paints the middle-class characters in her pieces as ridiculous or unhappy where the working-class is seemingly well-adjusted and satisfied with their place in life. Old Dudley, in the story â€Å"The Geranium,† finds himself living in â€Å"better† conditions in New York City, having left the poor country life as a boarder and fix-it man in Georgia.

Marriage boundaries Essay

Important boundary principles helps couples build a strong marriage for the goodness of the family without compromising on their freedom, truth or integrity. Marriage boundaries may either be physical or emotional depending on how they are drafted by the two individuals. The physical boundaries entail the protection of the marriage from intruders (parents, in-laws, other people, external affairs or even children to some extent) who might disrupt the normal activities within the marriage. Emotional boundaries are complex to define and are usually confined to personal feelings, sexual satisfaction and how to deal with issues that may affect the family. In any perspective, marriage boundaries help to ensure that ea thriving family is achieved. There is other various marriage boundaries which dictate the extent to which the couple in the marriage are suppose to meet. These boundaries might range from sexual, family or societal relations which explain that married couples should remain as faithful as possible to each other. Unfaithfulness is believed to be the main contributor to marriage breakups and high divorce rates currently being experienced. Marriage identity Marriage identity is the legal aspect of the union between the two couples. Married people identify themselves as one and are related through love. Partners usually identify themselves as a family when children come to the scene . People marry either in a religious, social or judicial system and are awarded a marriage certificate. This is the legal identity in a marriage setting that identifies two people-husband and wife. Some societies also use children as an identity of their marriage and the family at large. These groups of people name their children after their parents. This will ensure that there is continuity of the family values and history for the generations to come Alliances Alliances in a marriage are very common these days due to increased collaboration of couples through religious, educational or geographical groupings. These alliances are can be good or bad for the family. Alliances can also be through corporations with the grandparents, extended family members and the community in general. Depending on the type of alliance developed in the marriage, good values or norms may be possible to be obtained. Some people in the alliance might use it as a weapon to ‘kill’ the morale of the other couple assuming that couples form alliances with one another (group marriage). There is always the issue of mistrust and spreading of propaganda among people in an alliance and the consequences are usually dire to the existence of a marriage Spouse differences Differences between the spouses may lead to family breakups . Spouse differences may come as a result of financial misappropriations or lack of it. In many societies, the spouses are taught to remain together as a couple despite the challenges that might be faced. Other wide and complicated factors have recently contributed to the emergence of spouse differences especially if they are not sorted out during courtship. Family differences and cultural disparities are the most common ones. It is also possible that the each partner in the marriage could associate himself or herself with a specific political group which may not be meaningful to the other partner. Such simple issues may result in huge misunderstandings in the marriage and by default the family at large. Many and more parents are increasingly incorporation their married children to their own settings so that they may be taught how to handle each other. Although this may be considered interference from the parents and the fact that those marrying are already grownups and can take care of them, it is important for the development of the family marriage Marriage economics Marriage economics is an issue that may in one way or another affect the family. Most cultures, historically makes sure that the family of the husband pays dowry to the family of the wife. Dowry is considered a token or gift for the wife’s family in order to allow the parents of the lady to have a ‘compensation’. Other cultures require that the family of the bride pays dowry to the family of the man marrying their daughter. But in both cases, the family of the groom and the family of the bride do the financial transactions without involving the bride. Recently issues of financial management between a husband and a wife have become a subject of discussion. People argue that the couple should have a joint account in order to make any financial decisions together. Excessive perfectionism Any marriage ensures that the families resulting from it benefit squarely. Children are the ‘fruits’ of the marriage and with that, the couple may want the children to live happily in future by investing in their good upbringing, education, behaviors, financial investments etc. In that process, there is a temptation of the parents to be over protective. Each of the partners would want to play their part in the child protection, upbringing and other roles of within the marital boundaries. Studies have shown that irresponsible children will most likely become irresponsible parents in future Marriage roles Marriage roles are dependent on the kind family it is considered. In a polygamous family, the father is the sole provider of the whole family and gets support from the wives. But in a monogamous marriage, the husband and wife share most of the roles. The husband in a traditional society is given more roles; security, provision of basic needs, building the houses among others. The wife on the other hand sires the children, prepare food and ensure that all household work is perfectly done. With increased levels of education, modernization and equality activists, things are changing and the roles of each member of the family is becoming insignificant. Marriage rules Depending on the two married partners, rules may differ from one marriage setting to the other. A marriage counselor once said that ‘the Dutch soccer principle’ applies in marriage. This principle means that any player can attack when an opportunity strikes and any player can defend when there is need to. The same applies in married where the husband or the wife can do the ‘attacking’ and ‘defending’ when necessary. Marriage rules are defined religiously, socially or legally through set policies by the government. Religious groups believe that the bible outlines how a husband and a wife must live together in harmony. One of the ten commandments of the bible clearly describes how one shall not covet his or her neighbor’s wife or practice any form of adultery, it is considered to be sin. Individuals also set their own marriage rules when they are beginning their married life i. e. to be faithful, committed, loving and considerate to each other.

Analysis of the Poem “Variations on the Word Love” Essay

The writer of the poem Margaret Atwood was born in November 18, 1939 in  Ottawa, Ontario, Canada. She is not only a poet, but also a novelist, a literary critic,  an essayist and an environmental activist. And she is an excellent writer, a winner of the Arthur C. Clarke Award and Prince of Asturias award for Literature. Her genres of writing include historical fiction, speculative fiction, science fiction, and dystopian fiction. The theme of the poem â€Å"Variations on the Word Love† by Margaret Atwood  is that there is a wide range of types of love that are expressed differently. The poem mainly composes of two parts. Firstly, she explores the word â€Å"love† and how widely it is nowadays used. And secondly, Atood related her own personal experience about love. In the first stanza, Atwood described the commercial side of love, making â€Å"love† seem insignificant. An example would be one of her line: â€Å"for those red heart-shaped vacancies on the page that look nothing like real hearts.† This line shows that how commonly that the symbol of love is used in commercial ways, thus depreciating the value of love. Later in the poem, Atood also described the patriotic feeling that soldiers in the battle fights upon in the line â€Å"they shout it. Love! Love! Sing the soldiers, raising their glittering knives in salute. This shows that there are other types of love exist beside the romantic ones. As well in the last stanza, Atood explored her relationship with her husband within the topic of the deep connection they shared with each other. Through the poem, Atwood had revealed several forms of love, and how love can take on different meanings. She portrayed the theme effectively through her outstanding writing. Many poetic devices were used in the poem include enjambment, repetition, and imagery. Enjambment is used throughout the whole poem. For example, in the last line, Atwood used line breaks abruptly and meaningfully to emphasize  the phrase â€Å"hold on or let go†. This invites the readers to focus on the struggles of love. Also, the poetic device, repetition is also used in the poem. The word â€Å"love† is repeated several times in line 11, 19, and 34. In line 23 and 24, â€Å"too† is also repeated. And in line 34, repetition is used through the word â€Å"again†. Some examples of imagery are used in this poem as well. Such as in line 19 and 20 of the poem, Atwood describes soldiers’ love for their country through a very vivid image â€Å"Love! Love! Sing the soldiers, raising their glittering knives in salute.† Another example would be in line 31 to 36 of the poem, the complicated feeling of love was described by Atwood as â€Å"Itâ€⠄¢s a single vowel in this metallic silence, a mouth that says O again and again in wonder and pain, a breath, a finger-grip on a cliffside.†

Samford University Admissions Facts - What It Takes

Samford University Admissions Facts - What It Takes With a high acceptance rate of over 90 percent, Samford University in Birmingham, Alabama may appear to be accessible to almost all of those who apply each year. That said, students who are admitted tend to have grades and standardized test scores at or above average. Along with an application and test scores, interested students will need to submit letters of recommendation and a personal essay. You can calculate your chances of getting in with this free tool from Cappex. Admissions Data (2016) Samford University Acceptance Rate: 91  percentGPA, ACT and SAT Graph for Samford AdmissionsTest Scores: 25th / 75th PercentileSAT Critical Reading: 520 / 620SAT Math: 500 / 618SAT Writing: - / -What these SAT numbers meanCompare Alabama SAT scoresSouthern Conference SAT score comparisonACT Composite: 23 / 29ACT English: 24  / 31ACT Math: 21 / 27What these ACT numbers meanCompare Alabama ACT scoresSouthern Conference ACT score comparison Samford University Description Samford University is the largest private university in Alabama. Located in Birmingham, Stamford has students from 47 states and 16 countries. The university was founded by Baptists and 1841 and maintains its identity as a Christian university. Undergraduates can choose from 138 majors; nursing and business administration are the most popular. The university has a 12 to 1 student/faculty ratio, and despite the universitys masters and doctoral programs, no classes are taught by graduate assistants. Samfords tuition and fees are less than many comparable private institutions, and the school often ranks highly among best value colleges. On the athletic front, the Samford University Bulldogs compete in the NCAA Division I  Southern Conference. Enrollment (2016) Total Enrollment: 5,471  (3,341 undergraduates)Gender Breakdown: 35 percent male / 65 percent female96 percent full-time Costs (2016-17) Tuition and Fees: $29,402Books: $1,000 (why so much?)Room and Board: $9,830Other Expenses: $4,664Total Cost: $44,896 Samford University Financial Aid (2015 -16): Percentage of New Students Receiving Aid: 97  percentPercentage of New Students Receiving Types of AidGrants: 96 percentLoans: 35  percentAverage Amount of AidGrants: $14,122Loans: $8,953 Academic Programs: Most Popular Majors:  Accounting, Biology, Business Administration, Family Studies, History, Journalism, Nursing, Psychology, Teacher Education What major is right for you?  Sign up to take the free My Careers and Majors Quiz at Cappex. Graduation and Retention Rates: First Year Student Retention (full-time students): 89 percent4-Year Graduation Rate: 59 percent6-Year Graduation Rate: 73 percent Intercollegiate Athletic Programs: Mens Sports:  Golf, Football, Basketball, Baseball, Cross Country, Track and Field, TennisWomens Sports:  Soccer, Softball, Tennis, Volleyball, Basketball, Golf, Cross Country If You Like Samford University, You May Also Like These Schools: Auburn University: Profile | GPA-SAT-ACT GraphVanderbilt University: Profile | GPA-SAT-ACT GraphUnion University: Profile  University of Georgia: Profile | GPA-SAT-ACT GraphMississippi State University: Profile | GPA-SAT-ACT GraphUniversity of Alabama: Profile | GPA-SAT-ACT GraphTroy University: Profile  University of Mississippi: Profile | GPA-SAT-ACT GraphClark Atlanta University: Profile | GPA-SAT-ACT GraphUniversity of North Alabama: Profile  Furman University: Profile | GPA-SAT-ACT GraphBerry College: Profile | GPA-SAT-ACT Graph Samford University and the Common Application Samford University uses the  Common Application. These articles can help guide you: Common Application essay tips and samplesShort answer tips and samplesSupplemental essay tips and samples Data Source: National Center for Educational Statistics

Types of Computer Viruses essays

Types of Computer Viruses essays A computer virus is a program that is designed to damage your computer, programs, and files. Like a virus in a living thing, a computer virus can spread if it is not removed. Some viruses are more dangerous than others. One of the most common places for a computer virus to appear is on a file found on the Internet or attached to an E-mail. For example, you may have a virus that just pops a message box on your screen, and then the virus is disabled, or you can have a virus that deletes half of your hard drive. Computer viruses didnt really exist until the mid 1980s. The first computer viruses were created in university labs to demonstrate how much of a threat the vicious code could be. There are many kind of viruses that exist today. Some of the most common of Computer Viruses are: File Viruses, Boot Sector/Partition Viruses, Multi-Partite Viruses, Trojan Horses, File Overwriters, Polymorphic viruses, and Stealth Viruses. A File Virus is the most common kind of virus. These kinds of viruses usually infect .EXE and .COM files, which are the main component of a program or application. A file virus can insert its own code into part of the file, so that when the infected program file is run, the virus is executed first. Most file viruses are memory resident. Because of this, they can easily attach themselves to other programs that are being run and start to infect that file. A simple virus will overwrite and destroy a host file, immediately letting the user know that there is a problem because the software will not run. Because these viruses are immediately sensed by the computer, they have a less chance to spread. More complex written viruses will cause more damage, spread easier, and are harder to be detected. Boot sector viruses infect hard drives and floppy disks by putting itself on the boot sector of the disk, which has the code that is run at boot up. Booting up from an infected floppy, allow...

Dont monkey around with fonts - Emphasis

Dont monkey around with fonts Dont monkey around with fonts According to childrens literacy website Reading Rockets, when kids start to read, they like to mirror the writing they see around them. So, if they see you writing a list, they may well write one too. If youre writing in your diary, theyll probably have a pretend one too. Most parents will help their children get better at writing by practising forming letters with a variety of mediums: paper, sand, snow or even in the air. Its also good to read things which just happen to be around and might well catch the eye like cereal packets, for instance. So, how confusing is the font for Kelloggs Adopt a Monkey campaign? As a marketing idea the Adopt a Monkey campaign is a cracker. It ticks all the boxes: cuddly animals, conservation and charity. But who designed the font? With capitals D, N, H, P and G slung with gay abandon in the middle of words on both the Kelloggs and Born Free sites, theyre making reading and writing just that bit harder for a major part of its target audience. Do you baulk at, KeePiNG WiLDlife in tHe WiLD, or BorN Free, or is it just me? Do you feel this curious choice of script is designed to make a younger audience feel at ease because these are the kinds of mistakes kids make when theyre learning to write? In that case we could soon be going down the crumpled paper, smudge-infested route. Perhaps with the odd dribble or bogey on: thats common in kids efforts too. So: Adopt a Monkey great idea, guys. But rein in those designers or youre only making an already complicated system even more difficult for those just starting out.